A bloated Engadget?

First off, I want to say that I really like Engadget. I look at their site almost every single day, but it seems like it has become bloated with ads and takes a good minute to load completely at times. Why is this? Does it maximize profits? Or is there actually useful information in all those extra little things that link to other sites (and take up so much time!)?
This isn't a burn on a great site....just wondering if anyone else has the same problem. And no, I do not use a 56k modem.....downloading at about 8 Mbps even though my upload rate still is a bit on the slow side.